seo tips for small businesses

7 Powerful SEO Tips for Small Businesses To Gain Visibility

Who doesn’t want their business to rank #1 on the search engine? But most of the time, achieving and maintaining the rank gets difficult. The internet is fiercely competitive. As a result local businesses find it harder to achieve their dream position on Google as they are unaware of the winning SEO tips.

What can you do?

In this blog, you’ll discover some of the best ways of Local SEO to help rank your Small Business. But before we get into that, let’s understand a few other things.

What is Local SEO for Small Businesses?

Local SEO is a part of Search Engine Optimization that helps small businesses gain visibility in Google’s local search results. In short, when people are looking for ‘near me’ search results, your company must appear at the top of the search results, hence, the term ‘LOCAL’.

For instance: You have a local restaurant and want your audience to discover it when they look for ‘local restaurants near me’. Using Local SEO strategies improves the chances of your business appearing at the top of the SERP, driving more traffic.

Why is Local SEO important for Small Businesses?

As per the latest Google reports, there has been a steady increase in ‘near me’ searches. Speaking in terms of figures, it is about 900%!

So, the best way to meet the needs of your audience and gain traffic to your site is by local SEO. A solid local SEO strategy helps show your site based on relevance, proximity, and prominence.

With the help of local SEO, your site will appear in the search results when people conduct their search for a particular product or service.

What are the benefits of Local SEO for Small Businesses?

  • Rank higher within the local community
  • Become visible to the right audience at the right time
  • Generate new customers & leads
  • Build Brand image & credibility
  • Garner customer’s trust

Now, let’s jump to the ‘HOW’ of this process.

How can you build visibility for small businesses with local SEO?

Here are the 7 most powerful ways in which you can increase your brand’s visibility with Local SEO

1. Find the Technical Errors

If your site has technical errors, Google can never index it. Some of the most common technical issues include:

  • Copied Content
  • Improper Link Building
  • Poor Mobile Experience
  • Slow Page Loading Time
  • Poor Navigation
  • Not Search Friendly Images
  • Incorrect Redirects

All these factors may lead to a ‘noindex’ of your site. You can decide to manage the complex thing on your own or hire an expert SEO agency to do it for you. Estie Web Solutions holds over 8 years of relevant experience and the experts can easily help remove the technical errors to give your site its deserved attention.

2. Create Great Content

Content is the vehicle which drives your brand’s message, intention, offerings, messaging, and other Call To Action to the customers. Most small businesses tend to forget that they aren’t just competing against the local searches. They are also competing against big websites, international brands, and other sources that have similar services, creating relevant content.

Therefore, the bar is quite high to achieve. This means that you must create exceptional content. We suggest you build a Local Content Strategy that syncs with your business goal to create an impact.

3. Local Link Building

Links are an important trust signal for search engines that prove your site is authoritative and original. They also prove that others are endorsing your content.

Link Building is a crucial part of your local SEO strategy. However, ensure to get the links from a good and authoritative website with high Domain Authority (DA) to get into Google’s eyes. If you feel you lack the time and expertise to find high-quality, authoritative sources, allow the experts at Estie Web Solutions to do it for you.

4. Organized Google Business Profile

No Local SEO strategy is complete without an organized and optimized Google Business Profile. Even though Google extracts the local business information from a wide variety of directories, sites, and other networks, it also looks into its profiles to draw the source of any local business.

Google Business Profiles offer important information like the contact and location of your business. Apart from this, they also help to do the following:

  • Showcase events, offers, and more
  • Help the users understand the experience they will have at your business with the high-quality videos & photos
  • Interact with customers via Q/A, messaging, and also responding to the reviews
  • Sharing additional features like the health & safety details, payment methods, etc.

5. Check & Respond to Local Reviews

Reviews are highly influential and can greatly impact your local search experience. Over 77% of the customers check out the reviews before visiting a local business.

So, ensure you monitor and respond to all local reviews to show that you genuinely care about and acknowledge the customer’s feedback.

6. Accurate Local Listing

Google’s main motive is to ensure a seamless user experience. If your site provides inadequate, incorrect, or outdated information, it will negatively impact users’ search experience. This will, in turn, hamper your local visibility.

Moreover, things will get messy if you have changed your location but didn’t update the details, and the GPS directs your customer to any of your former locations.

Google wants to give each user the best possible answer for their query. And, you certainly do not want the Google algorithm to question your business’s trustworthiness.

We agree that manual tracking of the listings is time-consuming. In that case, you can use tools to update the details.

7. Relevant Local Schema

Schema markup is a code that makes it easier for web crawlers to understand your site and what you do. While it is not a major ranking factor, it does help the search engine better understand your page’s content.

After all, anything that helps you match Google’s query is a win-win!

You must apply schema properly and test and validate your markup to eradicate errors. An accurate Schema Markup can fetch great results that highlight additional details of your site, including the FAQ, reviews and site links on the Google results.

CONCLUSION

Using a local SEO strategy to gain the visibility of your local business is an effective way to grow your business. Also, businesses often feel overwhelmed by the various steps and methods.

In that case, using an agency to imply and amplify the tactics can genuinely prove beneficial for you. Estie Web Solutions is a reputed UK SEO agency with over 8 years of experience in the niche industry. The experts have a healthy understanding of how the process works and can implement their ideas to get you in the good books of Google.

To learn more about them, visit the website or call on 07861747479.

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