latest seo trends 2022

7 Powerful SEO trends to follow in 2022

Digital marketing has revolutionised the way businesses and companies interact with their customers. With more and more flocking to the online domain, SEO has become more critical than ever. If you are a marketer looking for ways to improve the rank of your brand, SEO is something you must be familiar with.

So, what is SEO?

Search Engine Optimization (SEO) is one of the most powerful marketing tools that help to improve the organic search visibility of your brand in the SERP. Perhaps you already know that having a robust presence on the organic search history is a prerequisite to the success of any brand.

6 ways in which SEO can help are:

  • Generate potential leads
  • Drive the targeted traffic
  • Attract new customers
  • Increase sale/ revenue
  • Brand awareness
  • Increase Google rankings

So, if for all this while you were ignoring the importance of SEO, it’s high time to offer it the first place in your to-do list. But, how!

Of course, you can choose to do it alone. But given the cut-throat competition in the online platform, do you think you can rank above the rest? Also, it is advisable not to take any risk for your brand reputation. At Estie Web, we ensure to employ the best SEO tactics that can rank your brand above the competitors. Our experts are well-versed with the ever-changing market trends and hence, use an entirely data-driven SEO strategy to rank your website in Google, Yahoo, and Bing.

Here’s a list of all the latest SEO trends that we believe will positively impact your business.

1. Mobile SEO

Does this even sound surprising anymore? Well, look around. People these days are glued to their mobile phones. So, it only makes sense to include a mobile SEO strategy in your marketing plan. People finish most of their searching through a mobile phone. So, if you’re doing SEO only for desktops, you’re certainly missing out on a large traffic volume.

Focusing on Mobile SEO is only going to become more important in the coming days. Our SEO marketers will carefully optimize your website and create a user-friendly mobile model for maximum conversion.

2. The Right Content

Content and SEO form the best bond. Google conducts approximately 6.7 billion searches per day. So, if your content is not up to the mark, it probably won’t even show on the result page. Google algorithms are constantly changing and evolving to deliver relevant results. Therefore, for your website to rank at the top, you must fill it with valuable content.

On top of that, remember to optimize your content to ensure that it is reader-centric thoroughly. Our experts will optimize the content by taking into account the following factors:

  • Titles
  • Meta Description
  • Keywords
  • URLs

3. No more ‘ME-ME’!

Always remember: Everything revolves around what your customer wants.

That one trend that will continue to rule SEO in 2022 is user-related content. This is a must to rank well in Google. For this to happen, you have to think from the customer’s perspective and write about people’s topics.

Our experts conduct thorough keyword research and create fully-optimized SEO content that will surely help your website rank higher during related searches.

4. Video Will Rule

Human beings are visual creatures. Therefore, it only makes sense if they interact more with video content instead of text or imagery. And, when talking about video content, YouTube cannot be far behind. After all, it is the second most searched online site. And its impact on SEO will continue to rise in 2022.

Keeping this in mind, our professionals will create a marketing strategy that includes video. The video must voice your brand targeted keywords. We will embed it on your landing page for more visits and conversions.

5. Google’s SMITH

Did you hear about the latest announcement? Google’s new algorithm, Siamese Multi-depth Transformer-based Hierarchical (SMITH) will now allow Google to absorb the long-page content better. If you are someone who regrets writing lengthy content, this is undoubtedly a game-changer.

Google will now use the new algorithm to detect content from under the large pages. This is certainly going to have a positive impact on your SERP results. So, from now onwards, you can focus on improving the ranking of your long-length content.

6. Long-Tail keywords

Before you dart a thousand questions, wait! Short-term keywords were a thing. But now the time has changed, and so has the approach. Did you know that 70% of web searches comprise long-tail keywords?

Yes, that’s true. Long-tail keywords can help you combat the competition. They offer more context to your content, and hence, it increases the conversion rate as well. Are you wondering how this happens?

5 ways in which our experts will find the long-tail keywords:
  • Use Google suggestions as a source for long-tail keywords
  • Optimize your content with How-To questions
  • Google related searches prove to be a good source
  • Evaluate the analytics and search query for better insights
  • Browse for topics on various Q/A sites, eHow, and others

A single high-quality backlink coming from a reputed site holds more value than thousands coming from poor-ranking websites. In this case, it is the quality that matters and not the quantity. Our SEO team focuses on gaining valuable backlinks and creates content that successfully achieves that.

Why must you trust us for your SEO solution?

1. SEO Expertise

Our professionals hold vast knowledge in optimizing platforms. We perform continuous analysis and monitor each action to ensure that your brand gains the maximum traffic and conversions. From innovative social media strategy to navigatable mobile web design, our experts know it all.

2. Sustainable Approach

Unlike many, we employ SEO strategies that consist of the right combination of SEO and practicality. We work closely with esteemed customers and develop an innovative strategy that is sustainable in the long term.

3. Assured Result

Irrespective of the size of your business, we strive to offer the best SEO approach at an affordable price range to rank your website higher on the result page. Our creative SEO ideas and latest technology are sure to boost your online exposure.

4. Quick & Efficient

A lot of companies can challenge to do SEO themselves. But the kind of expertise, knowledge, and resources we bring to the table is a proven advantage. The online world is dynamic, and at Estie Web, we aim to boost your brand like no other. Trust us to get better results in less time.

List of Services we offer:

  • SEO Consultancy
  • Off-Page and On-Page SEO
  • Local SEO
  • International SEO
  • Mobile SEO
  • GMB Optimization
  • Ecommerce SEO

SEO is a marketing tool that is dynamic and continues to evolve year after year. So, if you thought that the age-old SEO routine could help your brand thrive, you’re probably wrong.

Guess what? We have an SEO pipeline for 2022! 2021 is already bidding a goodbye. So, it’s time to launch a new business plan that can majorly boost your site’s ranking.


2021 has been a terrific year, with SEO only getting complex. The days of simply optimizing the keywords are long gone. You need to implement the latest SEO trends to secure your spot at the top. Allow us to offer you the right SEO tools to guide you with a smart SEO strategy in 2022.

Also Read: 7 Powerful CRO (Conversion Rate Optimization) Tips For Low-Traffic Websites

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