social nedia tips

7 Social Media Post Writing Tips for More Engagement

With so many businesses trying to get their share of social media acknowledgement, it is becoming increasingly challenging to stand out. Everyone is fighting their own battle to get the attention of potential customers. Because whether you hate it or love it, the world has gone online, and it is exactly where you should be.

Going with the Data:
  • Instagram has over 1 million users
  • Facebook has over 2.93 billion users
  • Pinterest has approximately 434 million users
  • Twitter has 230 million active users

The next question is: how many hours does someone spend on social media daily?

An individual, on average, spends over two and a half hours on social media daily! Moreover, this time can vary because some spend more time. So, there are ample chances for your target audience to come across your posts on social media platforms.

With a little help and a good social media marketing strategy, you can turn the tables in your favour. Combining the right words and visuals can go a long way to ensure that your social media posts get engagement and, eventually, growth.

Here you’ll learn the most effective tips for creating killer social media posts that will drive more customers and engagement.

7 Tips to Create the Best Quality Social Media Post

1. Figure Out The Content

If you want your audience to interact and engage with your posts, you must first find out what content appeals to them. You can try posting questions to gather information about what interests them.

You can also post some trending topics or quotes to best connect with your target customers. Remember, people love FREE stuff. So, organising various giveaways or contents can be a nice way to pique their interest.

All these details will help you curate a better post content strategy.

2. Develop Your Brand Voice

Brand voice is the unique tone that distinguishes a brand from the others. If you don’t already have one, it’s time to create one.

Having a brand voice and sticking to it for the various contents you post help your customers understand whether you’re fun or playful, direct or serious. This way, they can interact in a better way. Another way to generate a voice is by choosing a specific colour palette or font while posting your social media posts.

These elements will let your followers or customers know your brand and business better.

3. Short & Simple For The Win

No one wants to read lengthy paragraphs. Moreover, in most cases, writing long texty messages cuts off the reader midway. On the other hand, people always welcome a short, simple, and on-point message. The users pay attention for seconds. So, you have to crack the deal with your first 3-4 words.

Also, do not forget to add a CTA (Call to Action) to help them know the next step.

4. Be Positive

You want your audience to be excited and encouraged, don’t you? This doesn’t mean your every post needs to be happy. Well, there’s a fine line between being happy and positive.

Ensure your posts are positive to encourage them to take further action. In some posts, you can choose to share your opinion or your point of view. But avoid criticising others at any cost. It’s a big NO-NO!

5. Use Multimedia

Attractive images, videos, infographics and product pictures can definitely boost engagement on your social media posts. People love to visualise things. And the best part is that you don’t have to spend big bucks to post your images.

You can upload a nice, appealing video or image along with your posts to convey your brand message impactfully. People respond very well to multimedia. Avoid marketing videos and upload videos featuring your true self that instantly connect for the best results.

Ask your SEO team to optimise multimedia content carefully to ensure maximum online activity.

6. Give A Compelling CTA

Like we said that your post should be short and clear. Your CTA should be short and easy to read too! Moreover, placing the CTA button in the right place is important to drive more customers.

Having a compelling CTA in any content gives direction to the user about what to do next.

Here are the few things you can ask your customer to do with the help of a CTA:

  • Send them to your website
  • Direct them to a landing page
  • Ask them to share your social media post
  • Post a question & ask them to answer in the comments
  • Ask them to subscribe to a newsletter
  • Direct them to your Blog section
  • Ask them to connect on other social media platforms

7. Is It the Right Time?

Let’s say you have put together all the right ingredients considering the specifications. Another thing that plays a crucial role in your social media post success is the Posting Time. This involves hit and trial to get the timing right, but the results are worth it.

For instance, if you decide to post on a Monday morning, you cannot expect to receive the same kind of engagement as you will get on a Friday evening post. The reason is obvious. There are best days and even best times to post for each industry.

So, you must do your research on that before posting.


Social media management has become increasingly important for brands and businesses to thrive in this digital age. You cannot leave it behind and expect people to find you. After all, it’s one of the most efficient and effective ways to communicate with people.

With that in mind, you need a social media strategy to cultivate an audience base that contributes to your brand growth. Well, no one said it’s easy. Hence, you should always seek help from experts to reach new customers.

As reputed web design services, Estie Web Solutions bring over 10 years of experience and expertise to guide you in this process. The professionals are well aware of the ever-changing social media algorithms. They will include their insight to create a solid social media strategy that drives scalable results for your brand.

After all, getting a second set of eyes to establish a strategy is always a good idea.

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